April 3rd, 2018 by WCBC Radio
Allegany County Tourism has released its new Visit Mountain Maryland Destination Guide for 2018.
The 68-page, full-color guide showcases Allegany County, Maryland, with visual photography and an editorial approach to the content. The guide features maps of downtown Cumberland and Frostburg, a calendar of events, a lodging and dining guide, and a category-based layout specific to outdoor recreation, the arts, history and heritage, shopping, and things to do.
“Our goal is to inspire travel through destination awareness,” said Ashli Workman, Director of Tourism. “The Destination Guide will celebrate the travel experiences that are worth uncovering in Allegany County.”
New to the guide is its name. “The subtle act of referring to this marketing tool as a Destination Guide, versus a Visitor Guide, speaks to our mission as a Destination Marketing Organization,” added Workman. “Driving overnight guests and increasing visitor spending in Allegany County starts long before they arrive in our market.”
The name is not the only change for 2018. The following additions or program changes are also new:
· Earlier distribution. The goal was to get the guides out sooner to promote travel before peak season, which runs May through October in the county.
· 25% larger. The guide has transformed to magazine size with the aspiration that people will hold onto the guide much longer.
· Digital version. A downloadable, digital version will be available on the Tourism website for visitors to download. It will also serve as a way for area businesses to promote through their website and email efforts.
The cover photo on this year’s guide was provided by Rocky Gap Casino Resort and features the 243-acre Lake Habeeb at Rocky Gap State Park.
The annual guide is produced by Allegany County Tourism, alongside professional service partner Nelson Marketing of Cumberland, Maryland. The distribution includes travel-focused events, Maryland Travel/Welcome Centers, Maryland AAA Centers, Allegany County Visitor Center, regional chambers of commerce, tourism partner businesses, and Travel Centers in target markets within Pennsylvania and West Virginia.
To request a copy of the Visit Mountain Maryland Destination Guide, please email info@mdmountainside.com or fill out an online request form. A downloadable version is available on mdmountainside.com.
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