Local Leaders Comment on the History of WCBC

John Balch, founder of the PharmaCare Network and one of WCBC’s first advertisers, still remembers the impact using the station to advertise his business. “Advertising with WCBC is truly what spurred my growth and recognition in the community. I was known for many years as that guy on the radio,” he says. “WCBC represents the pulse of the community. They were always ahead of the curve.”  He credits Dave and Manning with being some of the first to truly connect with people in the region. “They were getting real answers to the stories that mattered most,” John says. “And in knowing Dave, I believe that being the voice of this community meant as much to him as it did making sure his business was successful. He was the voice of the community, and no one could keep up with him. That is why people woke up to him as the ‘Morning Mayor.’”

Cumberland Mayor Ray Morriss agrees. “Dave has been a consistent and trusted voice in this community for decades,” he says. “As Mayor, I value our conversations on air, not just because they keep people informed, but because they’re rooted in real respect for the people of Cumberland.”