Quarterly Equal Opportunity (“EEO”) Public File Report
This report covers the period from July 1-September 30, 2012, for the station employment unit consisting of station WCBC-AM, Cumberland, Maryland. WCBC is located in a smaller market of fewer than 250,000 persons.
No hires were made during this time frame.
The station does air everyday a general ad looking for qualified people to apply for sales positions. No official position is available, but the station will hire qualified applicants on an as needed basis due to turnover. Sales people are hired on commission basis so the opportunity remains open for qualified individuals.
The mailing list for recruitment sources has been reviewed and updated.
Contacts: All are listed on the station’s recruitment contact list in the station’s public file.
Narrative for EEO for License Renewal, 2011
WCBC’s outreach in reference to Equal Employment Opportunities is based on a small market approach.
We have cultivated excellent working relationships with both of the local colleges as they both offer broadcast courses; as well as our local employment office, and various community organizations.
Recruitment the last two years has been very minimal because of the current economic situation in our community as it directly relates to our business’ finances and the ability to hire. We have in fact been reducing our staff over the past three years.
All advertising states we are an equal opportunity employer as does all information forwarded to our contact list when an opening is available.
At present, WCBC employs ten full time employees – 5 men and 5 women.
The intern programs at both Allegany College of Maryland and Frostburg State University have provided the opportunity for hundreds of students over the last 35 years to be part of WCBC’s outreach. Each year, there are usually 4 or more interns who work up to 140 hours in the broadcast environment at WCBC over the course of the semester. This has been somewhat of a challenge in more recent years because students are looking for paid internship opportunities, and WCBC has not been in a position to provide paid positions. In the past, the internships were provided by WCBC as a non-cash, for credit only, opportunity. We do currently have one student intern who will be with us throughout the summer. She is a sports broadcast major.
The station’s management participates in Career Days at our local schools as often as possible as well as local job fairs sponsored by schools, broadcast associations and the local chamber of commerce.
A scholarship in memory of one of WCBC’s long term employees, Jim Robey, has been established at Allegany College of Maryland. The scholarship is specifically directed to a student majoring in broadcasting.
Management has also participated in webinars to provide continuing education about equal employment opportunities for those employees directly involved with hiring/firing.