November 28th, 2025 by WCBC Radio

Data analyst company Adobe is predicting shoppers will spend over 250 billion dollars online this holiday season. That would be a 6.3% increase over last year. Lead Insights Analyst for Adobe, Vivek Pandya, says that includes the big shopping days, like Black Friday and Cyber Monday, and most shopping is expected to happen on people's phones…

We're anticipating about 14.2 billion dollars to be spent on Cyber Monday. Black Friday we'll see about 11.7 billion dollars. When we think about the earlier spending, that applies on a micro level to that Thanksgiving week.