April 23rd, 2018 by WCBC Radio
As the cannabis industry grows, generating an estimated $10 billion in annual sales, states are increasingly approving medical marijuana programs and passing adult-use laws. But for marketing agencies, marijuana dispensaries and cannabis brands, advertising the pot brings its own hurdles. Online platforms with prime advertising space like Facebook and Google do not allow drug advertisements and are unlikely to change their policies until pot is legalized at the federal level. Meanwhile television and radio come with their own sets of rules; industry members are left to navigate a complex web of state-by-state regulations. Cumberland businessman George Merling is part owner of Allegany Medical Marijuana Dispensary at 100 Beall Street- and he told WCBC’s “Dave Norman Show” that not being able to advertise is a challenge- as it’s vitally important to get information to the consumer…
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