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FSU Students Create Marketing Plan For Allegany Museum

June 5th, 2015 by WCBC Radio

The Allegany Museum in Cumberland could see more visitors and dollars come through its doors thanks to a study from Frostburg State University marketing students. As part of a capstone course, MKTG 469 Marketing Plans Development, undergraduate marketing majors team up to take on clients from the community that receive free research and advice after a semester’s worth of work. Alex Diehl of Grantsville, Mary Kehoe of Columbia, Colby McGill of Frederick and Katie Morgan of Great Mills presented their plan focusing on the Allegany Museum, which is housed in the Gov. William Donald Schaefer Building at 3 Pershing St. in Cumberland. They were one of several teams who presented plans to businesses in the spring semester, which had students solve real-world challenges while helping community businesses. If local businesses are interested in participating in a future marketing plan consultation, contact Gaumer at 301-687-4052 or email


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